A hollow gold chain can be genuinely 14K. The stamp is real and the metal is real, yet it can weigh a fraction of a solid chain of the same dimensions, and cost nearly the same. Plating works the same way: a thin layer of gold over another metal, sold with language that never quite says so. Very little of this is explained to the person paying for it.

Peelerie works in solid gold, sterling silver and lab-grown diamonds, and every product page is built toward one standard: metal and purity, weight, construction, stones and grade, stated plainly. Every product page names the metal exactly, whether solid 14k gold or .925 sterling silver, along with any finish applied to it. Every diamond we sell is lab-grown, and a piece that includes an IGI grading report says so on its product page.

The promise is not that every piece is the heaviest construction available. It is that you will know exactly which one you are holding.

I have worked across a few industries and a few continents, and the lesson was always the same: you learn what something is worth by understanding how it is made.

Jewelry surprised me. Pieces sold as gold that were mostly base metal. Chains stamped 14K and built around air. None of it illegal, almost none of it explained.

Peelerie started as a correction. It is a small house in New York, every piece is designed and finished here, and the standard is the point.

Ryan, founder