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About us
ABOUT US
Masterfully Designed & Ethically Sourced
Our goal is to offer an exceptional experience in finding pieces that resonate with you."
Our Mission
We’re on a mission to redefine luxury. Founded by Ryu Paul in 2022, Peelerie is not just a jewelry brand—it’s a movement to create pieces that celebrate individuality and self-expression, without limits. Jewelry is more than an accessory; it’s a reflection of who you are and how you show up in the world. We believe every piece should feel as unique and timeless as you are, and we work tirelessly to bring that vision to life.
We are proud to partner with trusted suppliers across the globe, using only high-quality, responsibly sourced materials. Our jewelry is crafted to endure a lifetime, designed not only for today’s world but for future generations. Sustainability is a core principle at Peelerie, and we focus on three key areas: people, planet, and product. Through our annual sustainability report, we hold ourselves accountable, continually evolving our practices to ensure a positive impact on the world.
Peelerie is more than just a luxury brand—it’s about creating an experience. Our curated collections cater to the most discerning tastes, combining modern elegance with timeless craftsmanship. Whether you’re seeking a statement piece for yourself or a meaningful gift, our jewelry reflects the latest trends while maintaining a sense of enduring sophistication. We don’t just sell jewelry; we offer treasures that tell your unique story.
Our mission is simple: To provide luxury jewelry that exceeds expectations. Our commitment to quality, authenticity, and customer satisfaction is unwavering. Every piece we create is designed to empower and inspire, helping you showcase your true self to the world.
As we continue to grow, we remain committed to bringing luxury to your fingertips, no matter where you are in the world. Thank you for choosing Peelerie—where luxury meets purpose, and every piece tells a story.
Ryu Paul
Ryu Paul is a passionate entrepreneur and a strong advocate for reimagining luxury. Since founding Peelerie in 2022, he’s been driven by a simple idea: to create not just beautiful jewelry, but pieces that empower, inspire, and make a positive impact. With a deep commitment to craftsmanship and authenticity, Ryu continues to lead Peelerie into the future, crafting jewelry that will be treasured for years to come.
Beyond the world of jewelry, Ryan’s passion for making a difference is evident in his numerous initiatives. In 2022, he launched Peelerie’s Flourish Fund, dedicated to supporting women and non-binary individuals by providing access to education and breaking down barriers. That same year, Peelerie initiated A Year of Purpose, partnering with like-minded brands through Justice, Not Limits to protect reproductive rights and fight for equal rights.
Peelerie is more than just a brand; it’s a platform for change. It’s a place where luxury meets responsibility, and every piece you wear is a step towards a better future. Thank you for being a part of this journey.
Our Commitments
Empowering Communities, Driving Change
At Peelerie, we’re committed to fostering lasting relationships and making a measurable impact over time. In 2020, we established the Empowerment Fund to support skills development for women and non-binary individuals. In 2022, we partnered with Don’t Ban Equality to launch A Year of Action—a coalition of like-minded brands advocating for equal rights and protecting access to reproductive healthcare.
Our Sustainabilty
Sustainability is a Journey We’re Proud to Take
At Peelerie, our commitment to sustainability is at the heart of everything we do. We focus on three key pillars: empowering people, protecting the planet, and creating products responsibly. With an unwavering dedication to improving our practices, we transparently track our progress and share updates through regular sustainability reports.
Our Designs
At Peelerie, we create responsibly—sourcing sustainably, designing in-house, and producing limited runs based on demand. This ensures fresh collections while reducing waste and maximizing our impact.
The People Behind Peelerie
Our team extends beyond our trusted supplier network to include incredible employees worldwide. What began as a small, passionate team has grown into a global brand with a diverse workforce across our headquarters and stores. We’re proud to share that 77% of our team identify as women, reflecting our commitment to inclusivity and empowerment.
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